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“I think you’ve got to pay the price for anything that’s worthwhile” - Vince Lombardi In 1995 there was a blockbuster workout video “8-minute Abs” by fitness trainer Jaime Brenkus that proposed that 8-minutes of intense exercise is all that is required to have chiseled abdominal muscles. In the time crunched world we live in, we all want more results for less effort. Predictably, Brenkus' video was a huge marketing success selling $20 million in VHS sales in less than 2 years. [Read More]