OODA Loop: How Competitive Organizations Reduce Cycle Time

Introduction: What is the OODA Loop? The OODA Loop, also called the Observation-Orientation-Decision-Action Loop1, is a decision cycle that is used to make decisions in high-pressure situations. It is credited to Air Force Colonel John Boyd who used it to describe a decision making cycle in the context of critical decisions made in combat.2 The OODA Loop consists of four steps: Observation - taking in information about the environment and surroundings. [Read More]

Machine Learning 101

AI & Machine Learning Defined On a basic level, we can distinguish AI and ML as follows: AI is a larger idea that aims to construct intelligent machines (or computer programs) that can mimic human thinking capabilities and behavior without being manually driven or coordinated by humans. Machine learning is a subset of AI that allows machines to learn from data without being explicitly programmed. In machine learning we use data as an input to automatically create computer programs. [Read More]

8 Minute Abs and Other Myths of Easy Results

“I think you’ve got to pay the price for anything that’s worthwhile” - Vince Lombardi In 1995 there was a blockbuster workout video “8-minute Abs” by fitness trainer Jaime Brenkus that proposed that 8-minutes of intense exercise is all that is required to have chiseled abdominal muscles. In the time crunched world we live in, we all want more results for less effort. Predictably, Brenkus' video was a huge marketing success selling $20 million in VHS sales in less than 2 years. [Read More]


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