OODA Loop: How Competitive Organizations Reduce Cycle Time

Introduction: What is the OODA Loop? The OODA Loop, also called the Observation-Orientation-Decision-Action Loop1, is a decision cycle that is used to make decisions in high-pressure situations. It is credited to Air Force Colonel John Boyd who used it to describe a decision making cycle in the context of critical decisions made in combat.2 The OODA Loop consists of four steps: Observation - taking in information about the environment and surroundings. [Read More]